What you see is what you focus on.
differences :
a) stereo typing : perception made based on the group the person belong to - country, race, religion, income class - and we project what we think/know of this group to the person.
b) recency - received string of information (eg at interview) but judged or conclude based on the most recent info.
c) primacy - received string of information (eg interview) but judge or conclude based on first info - eg from havard therefore good, did not based on other info - eg his character etc.
d) fundamental attribution - tendency to judge conclude based on the person's behaviour/char rather than the situation he is in.
good article/reference site and practical application.
http://www.ere.net/2010/02/25/the-recency-and-primacy-effects-in-the-talent-acquisition-process/
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